Ford Blue Oval Certified
Information on what makes NYE Ford a Blue Oval Certified Dealership
Q. What is the purpose of Blue Oval Certified?
A.
We know it isn't enough to sell the kinds of cars and trucks you want
and to build them to high-quality standards. A customer's most direct
experience with Ford Motor Company is at the dealership. Ford Blue Oval
Certified recognizes dealerships that excel in customer service that
will go the all-important "extra mile" before and after the sale.
Q. Does a dealership have to meet specific standards?
A.
Absolutely. Any dealership wishing to participate in the Blue Oval
Certified Program must meet Ford's high standards for customer
satisfaction in all areas of the customer purchase experience. These
include the attentiveness and concern of every employee in sales,
parts/service and administrative positions; dealer-initiated customer
programs; customer care following the sale; and even the quality of the
facilities.
Q. Who determines whether a dealership becomes Blue Oval Certified?
A.
Certainly, Ford Motor Company plays a big role in determining BOC
dealers, however, the most critical element is what customers like you
say about the dealership through customer survey feedback.
