Ford Bronco Not Only Goes Over Landscapes, But Also Protects Them

July 15th, 2023 by

NYE Ford 2023 Ford Bronco

Photo Source: Ford

On June 28th, 2023, the Ford Motor Company made a generous donation to Bandelier National Monument by offering a 2023 Ford Bronco as a “Wildland Firefighting Command Rig.” This vehicle, outfitted with enhanced technology and features, will be used by the National Parks Service for numerous purposes associated with disaster relief efforts and fire response. This donation is part of Ford’s commitment to supporting power supply, emergency transportation, and delivery of essential goods in times of need.

Dave Rivers, Ford Enthusiast Brand Manager, expressed the brand’s dedication to supporting fire response and disaster relief efforts: “For more than a century Ford has supported fire response and disaster relief efforts by deploying vehicles to provide emergency transportation and power and deliver essential goods. Bronco Wild Fund was created because of our passion for the outdoors, and we’re excited to donate the Bronco wildland firefighting command rig to Bandelier to help protect this National Monument for generations to come.” Indeed, Ford’s long-standing commitment to providing assistance during emergencies is reflected in this donation.

Ribbon-Cutting Event

The official handover of the Bronco Wildland Firefighting Command Rig to the National Park Service took place at a ribbon-cutting ceremony at Bandelier National Monument. This occasion symbolized the start of the SUV’s service in safeguarding the monument and its surrounding areas from wildfires. The contribution of this advanced command rig underscores the significance of cooperation between private companies like Ford and government agencies in caring for our national treasures.

Ford’s Legacy of Aid

The Blue Oval emphasized the government service history of the Bronco since its revival in the 2020 model year. In October of that year (2020), they presented the Bronco + Filson Wildland Fire Rig concept. This innovative automobile was outfitted with crucial firefighting equipment, including axes, a 50-gallon water tank, a chainsaw, a high-pressure pump and hose, and more. However, the current Wildland Firefighting Command Rig goes beyond being a firefighter’s go-kit; it serves as a complex command center on wheels.

The Technology that Fortifies the Rig

To clarify, the Wildland Firefighting Command Rig is set up with a government communication system that incorporates terrestrial and satellite connections. This ensures seamless communication even in remote areas. Dave Rivers offers further detail about these solutions that solidify the effectiveness of the manufacturer’s operations: “The Bronco wildland firefighting command rig is like the ultimate communications hub with G.O.A.T. modes. It’s a four-door mountain goat made to carry firefighting rangers so they can quickly coordinate where emergency units need to be.” 

In addition, the automobile comes with a drone, capable of capturing live video footage that can be broadcast on the built-in screen and tablet. The rig also features beadlock wheels, a custom grille guard, a roof rack with several lights, a factory-installed Warn winch, and a siren.

As a matter of fact, Darley, the company responsible for up-fitting vehicles for numerous organizations, is constructing two Ford Bronco SUVs for donation. The second Bronco will be given to another wildland firefighting agency, which has yet to be named. Both vehicles are being donated through Ford’s Bronco Wild Fund, aiming to maximize preservation, access, and stewardship of public lands in the United States. This endeavor demonstrates the brand’s commitment to supporting various agencies in their efforts to conserve and protect natural landscapes.

Ford’s generous act indicates the Blue Oval’s devotion to defending natural landscapes and reinforcing the pledges made by the agencies responsible for their care. If you agree with Ford’s venture, please come visit NYE Ford, where you can view everything the Blue Oval offers. We are excited about helping our customers enjoy their shopping experience. Of note, we have a professional sales team that will make your buying, leasing, or selling needs easy for any of our new vehicle inventory.