Ford Gains Enthusiasts with an All-New Off-Roading Experience

Photo Source: Ford

Ford provides drivers with a unique Off-Roadeo adventure that allows them to put the Ford Bronco and its off-roading capabilities to the test, yet until now (2023) it has been exclusively available to new Bronco owners. To the thrill of all Bronco enthusiasts, Ford announced a new half-day off-roading adventure open to any participant of any skill level. 

The Bronco Off-Roadeo Experience

• Experience the excitement of rugged terrain
• Master the Bronco and its off-road features
• Gain one-of-a-kind insight into Bronco culture

Matt Simpson, general manager of Ford Enthusiast Vehicles, describes that while the Off-Roadeo is massively popular with Bronco owners, the brand has long been asked by non-owners how they could enjoy the iconic Bronco in action. The answer is the new Half-Day Adventure at Bronco Off-Roadeo. As mentioned, the Off-Roadeo is a four-hour paid off-road quest for attendants of all skill levels. 

To clarify, customers will be provided with a Bronco and a trail guide for the experience, which until now has been reserved for Bronco, Bronco Sport, and Bronco Raptor owners. The Blue Oval’s expert trail guides offer invaluable knowledge to ensure participants can conquer even the most punishing trail obstacles. Taking to the specially designed training tracks across challenging terrains, participants can get to grips with the SUV’s controls and hone their off-roading abilities.

Sydney Sweeney’s Involvement

One admirer of the Ford Bronco is actor Sydney Sweeney, who took her new Limited-Edition Bronco Heritage on the Bronco Off-Roadeo adventure in Moab, Utah. It is worth noting that this is not the first collaboration between Ford and Sweeney, who famously documented the restoration of her 1969 Ford Bronco through her TikTok channel Syd’s Garage during the pandemic. Sweeney knows her way around vehicles due to her upbringing in a family of mechanics in Spokane, Washington. Not only that, Ford played an inspirational role in her life as she learned to drive on her grandfather’s Ford F-100.

The pair also teamed up for the Sydney Sweeney x Ford exclusive workwear collection in collaboration with Dickies, which sold out in merely 31 hours. The Off-Roadeo adventure will be documented in an all-new video series for Sweeney’s Instagram page and will be available on the Ford Instagram page. The Emmy Award-nominated actor described the Off-Roadeo with fondness, stating, “Bronco Off-Roadeo is not just about driving – it’s about learning, feeling empowered, and challenging yourself. It is a playground for everyone; and now that it’s open to all with Half-Day Adventure, I’m so excited to come back with all of my friends!”

How to Connect with Off-Roadeo

Ford’s Bronco Off-Roadeo Half-Day Adventure starts at $795 per vehicle and includes a driver and up to three guests. Reservations can be booked directly through Ford to attend the Off-Roadeo at Mt. Potosi in Las Vegas, Moab, Utah, or Horseshoe Bay, Texas. Meanwhile, owners of any 2021 or newer Ford Bronco, 2021 or 2022 Bronco Sport Badlands or First Editions, any 2023 or newer Bronco Sport, and 2022 or newer Bronco Raptor can continue to engage in the full-day Bronco Off-Roadeo experience free of charge.

If you are inspired by the automaker’s commitment to its consumers, please come visit NYE Ford to see for yourself the advancements Ford is making. We have a large lineup of new vehicles available for you to choose from. If you would prefer a quality pre-owned car, we have those, too. Our sales team is ready and waiting to attend to your car shopping needs.