The Multi-Tiered Approach to Ford’s “Road to Better”

May 3rd, 2024 by

NYE Ford 2024 Ford F-150 Lightning

Photo Source: Ford

Ford’s venture into electric vehicles marks a notable advance toward the mainstream acceptance of clean-energy automobiles. Bill Ford and Jim Farley underscored the rapid pace at which the automotive landscape is developing, stating, “Our industry is experiencing change at a remarkable rate and magnitude, and Ford is seizing this opportunity to lead and help build a better world.” 

Unlike electric vehicle-only manufacturers, the Blue Oval’s rich heritage in automotive craftsmanship, combined with its readiness to adapt to changing times, highlights a swiftly growing electric car division. The American automaker’s aspiration is unmistakable, as it sets its sights on pioneering a new era of electric mobility without altering its respected legacy. Navigating Ford’s electric journey requires an analysis of its supply chain efficacy, emphasis on acquiring indispensable natural resources, and the creation of a Model e EV subdivision.

Diligent Supply Chain

Automotive groups need to develop a far-reaching production strategy that extends beyond sales if they want to reach the top of the highly competitive market. Ford is one manufacturer to commend in this regard. Sources indicate that five suppliers provide Ford with batteries for their vehicles. Meanwhile, 146 suppliers provide their suppliers with components and raw materials for those batteries. 

The establishment of state-of-the-art facilities like the Rouge Electric Vehicle Center is also a testament to Ford’s commitment to streamlined electric vehicle manufacturing. For reference, this facility represents a guide to modern manufacturing, displaying the blend of time-honored craftsmanship with technological advancements. The ripple effect of such facilities is broad, producing a culture of quality that imbues the entire supply chain ecosystem. Indeed, that is why the advocacy group Lead the Charge, responsible for evaluating companies based on the equity and sustainability of their electric vehicle supply chains, ranks Ford #1 in the automotive industry.

Ford’s Innovative History

The creation of the Model e sub-brand next to the internal combustion engine-only Ford Blue division is a resolute announcement of Ford’s committed enterprise into the electric vehicle sphere. The automaker is utilizing this new banner to establish a unique electric car catalog that conforms to its long-lasting philosophy while seamlessly complying with the modern-day requirements for more efficient and cleaner transportation. This division is a notable chapter in Ford’s distinguished narrative where electric mobility is catapulted to the front of its automotive efforts.

The Model e sub-brand is the Blue Oval’s commitment to initiating a campaign toward sustainable transportation. It is also a definite assertion of the global transition toward electric mobility and an enthusiastic move to meet the evolving demands of contemporary consumers. Additionally, the trek from internal combustion engines to electric vehicles emulates Ford’s adaptive heritage, symbolizing a combination of respect for tradition and a forward-leaning inclination toward modernity. Overall, Ford recognizes the global need for cleaner, sustainable energy without neglecting its highly-respected lineage in gasoline-powered cars. 

If you support Ford’s “Road to Better,” please come visit NYE Ford. Are you excited about getting a new car? So are we. We are more than excited to help our customers; we are thrilled. If you are searching for a new option to buy or lease, take a look at our new vehicle inventory or our quality pre-owned vehicles.