Photo Source: Ford The time has finally arrived: On June 4, 2024, Ford began mass production of the all-electric Explorer at its primary European plant, the Cologne Electric Vehicle Center. As a reminder, the Explorer was first presented in March 2023, over a year ago. Delivering daring American styling and approximately 373 miles of range,…
Photo Source: Ford Ford’s venture into electric vehicles marks a notable advance toward the mainstream acceptance of clean-energy automobiles. Bill Ford and Jim Farley underscored the rapid pace at which the automotive landscape is developing, stating, “Our industry is experiencing change at a remarkable rate and magnitude, and Ford is seizing this opportunity to lead…
Photo Source: Ford Obstacles arising from backlogged repair shops have created incentives to come up with new ways to ease customer hardships. After all, recent studies indicate that vehicle owners are not delighted about going to dealerships for repairs due to long waits to schedule repairs and to get automobiles back. At first, Ford decided…
Photo Source: Ford During an earnings call in the fourth quarter of February 2023, Ford CEO Jim Farley discussed the company’s Gen-2 electric vehicle platform. To everyone’s astonishment, Farley revealed that the project was not developed by the Ford Model e electric vehicle division. Instead, it was outsourced to a talented skunk works team that…
Photo Source: Ford What does a genuine effort toward sustainable automotive manufacturing look like? As decarbonization efforts were extended, automotive production realized that genuine sustainability efforts demand a holistic approach. For automotive manufacturers, this means that the carbon footprint caused by finished vehicles is only a small fraction of the equation. The energy output formed…
Photo Source: Ford The 2024 Ford Mustang Mach-E and 2024 Ford F-150 Lightning deliver various new features and capabilities for drivers and enthusiasts alike to discover. Among those are clever Easter eggs that pay tribute to the effort involved in designing the vehicles. To that end, adults often look for ways to keep children busy…
Photo Source: Ford Using all-new Ford and Lincoln Digital Experience technology in the 2024 model year, customers can access their digital lives, including their favorite services and applications from Google and Amazon, as well as with Apple CarPlay powered by iPhone and Android Auto. The Ford and Lincoln Digital Experience technology represents a step forward…
Photo Source: Ford On November 23, 2023, Ford Motor Company filed a patent for a reclined vehicle occupant airbag. The airbag assembly involves a bed having a reclined position in which the bed is elongated along an axis. The bed includes a first and second side with the axis between each side. The bed in…
Photo Source: Ford The shape of the automotive industry is changing as companies other than Ford, Stellantis, and General Motors capture market share and invest in new plants, away from traditional manufacturing locations. The adversarial character of business and industrial relationships in Detroit is characterized in the relationship between the United Auto Workers (UAW) and…
Photo Source: Ford Numerous recent Ford patent filings reimagine vehicle interiors. As a matter of fact, in recent months (2023), the automaker has filed no less than nine patent applications with the United States Patent and Trademark Office (USPTO) covering a range of features, including a retractable steering column, swiveling seats, and a fold-out work…
